Solan Freelance Writing




	MATTHEW SOLAN tel_727 458 9201 matthew@matthewsolan.com Accomplished professional freelance writer, journalist, and editor with 20-plus years experience. A skilled researcher and interviewer who specializes in locating the most qualified sources and uncovering the latest studies and research. Investigative reporter with the ability to translate technical and scientific data for specific audiences. Independent worker adept at completing both short turnaround and large-scale assignments within designated deadlines. Project manager with a reputation for developing concepts and packaging multi-layered stories. Writer for consumer magazines, trade publications, books, newsletters, and newspapers. College professor and lecturer of writing and journalism. Published fiction writer and essayist. Areas of expertise: Health and Fitness I Yoga I Food and Nutrition I Complementary Medicine I Herbs I Mind/Body Exercise Science I Sports and Conditioning I Medical Procedures I Business Profiles I Travel Book Manuscripts and Proposals I Promotional and Marketing Writing I Web Site Content Corporate Newsletters I Trade Publications I Resumes and Cover Letters I Writing Workshops PROFESSIONAL EXPERIENCE SOLAN FREELANCE WRITING, St. Petersburg, Florida, 2005-Present Freelance writing service directed toward national and regional magazines, newspapers, web sites, trade publications, and custom publishing groups. Key Highlights: Develop health, fitness, nutrition, and medical articles for national publications, including Men’s Health, Body + Soul, Muscle & Fitness, Natural Health, Natural Solutions, Vegetarian Times, SOBeFit, Fit Yoga, Men’s Fitness, Cooking Light, Utne, Yoga Journal, Experience Life, Weight Watchers, Golf for Women, Life Extension, Diabetes New Day, Shift, and Integrative Medicine. Write regular features on yoga fitness, herbal medicine, and complementary medicine treatments and therapy as Contributing Editor for Fit Yoga (www.fityoga.com). Produce entire editorial content as project editor for the launch of Bob Greene’s TheBestLife.com web site in January 2007. Create content for Body + Soul special advertising sections and marketing and promotional editorial for Stonyfield Farm, Hain Celestial Group, and NutriLabs. Penn profiles and travel destination stories for Poets & Writers and Florida Travel & Life. Write editorial for Internet-based publishing groups Work.com and Miles Media. EXPERIENCE LIFE, Eden Prairie, Minnesota, 2003-2005 National health publication with a circulation of approximately 600,000 and distributed to Life Time Fitness members and the general public. Areas of emphasis: health, nutrition, wellness, fitness, exercises, adventure destinations, and travel. Senior Editor: Assigned and edited features and departments in the areas of fitness, nutrition, exercise science, and adventure travel. Wrote in-depth editorial for multiple departments as needed. Designed editorial lineups, brainstormed story concepts, and conducted related research. Developed extensive resource database for editorial staff. YOGA JOURNAL, San Francisco, California, 2000-2003 Country’s largest yoga publication with a readership of approximately 1.2 million. Devoted to beginning and advanced yoga students and individuals interested in complementary medicine, natural health, wellness, holistic living, and mind/body practices. Senior Editor: Composed and edited health, fitness, and mind-body features and departments. Coordinated award-winning Well Being section, which highlighted complementary medicine, nutrition, Ayurvedic body treatment, yoga fitness, scientific research, and medical advice. Editorial performance twice recognized by Folio magazine for Editorial Excellence. HEALTHSOUTH CORPORATION, Birmingham, Alabama, 1999-2000 Leading national provider of sports medicine and rehabilitation services. Clients include fitness-oriented individuals, and amateur and competitive athletes on the collegiate and professional levels. Senior Writer: Conceptualized and wrote health and medical content for company web site, in-house publications, corporate newsletters, and marketing material. Directed editorial for healthygolf.org, a company-sponsored web site devoted to golf fitness, injury prevention, and sports nutrition. Penned weekly “Healthy Golf” column for PGA Tour’s web site, pgatour.com. WEIGHT WATCHERS MAGAZINE, Birmingham, Alabama, 1998-1999 World’s largest provider of weight management services with a paid circulation of 1.2 million. Articles Editor: Directed entire editorial content, including food, nutrition, wellness, and spa travel. Designed complete story concepts around issue themes. Drafted editorial calendar and developed ongoing team of freelance writers. Wrote research-oriented stories for main fitness and wellness departments and features. COOKING LIGHT, Birmingham, Alabama, 1996-1998 Nation’s largest food and fitness publication with a monthly readership of 11 million. Specializes in nutrition research, easy-to-prepare recipes, and healthy lifestyles. Associate Editor and Fitness Editor: Created editorial for main food features and produced editorial for nutrition departments, step-by-step cooking instructions, and photo captions. Researched, wrote, and edited health and fitness stories for award-winning Healthy Living section. Coordinated annual special interest publications, “Quick & Easy Weeknights” and “Decades.” EDUCATION Master of Fine Arts in Writing, University of San Francisco, San Francisco, California Bachelor of Science in Journalism, University of Florida, Gainesville, Florida TEACHING Adjunct Professor of Communications, St. Petersburg (FL) College Composition, Basic Writing, Writing for Magazines PROFESSIONAL MEMBERSHIPS American Society of Journalists and Authors (ASJA) ©2010 Solan Freelance Writing, All Rights Reserved.